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Logo Design Brief Template

Logos you like

By providing images of logos that you stylistically like, our team will understand what your preferences for the brand are. It could also be aspirational styles for your own company. Please show us any other imagery that inspires you and that can be incorporated into your logo.

Try to give at least 3 examples of logos you like.
Try and give examples of logos you dislike too.

Your ideas

Yes, you can leave this entirely in the hands of our designers’ team if you don’t have any ideas worth mentioning, but the more ideas you share, the closer we will be to achieving your vision.

Feelings

What are the feelings you want to provoke with the brand’s design?
What kind of emotional reaction you want to see in your customer when they are first introduced to your brand?

Colours

There is no need to provide us with specific colours, but it will be useful to determine the style and feel you want.
If you have pre-prepared versions, we will keep them into consideration.

Where will your logo be used?

This is a crucial moment for your logo designer to understand what sort of layout and sizing will best suit your logo.
It’s a good idea to think about not just where you will be using your logo, but what you might want to use it on in the future (i.e. clothing, stationary, products and equipment,labels).
The more details you can give us, the more effective the design will be.

Conseptual art and photography

Do you require the creation of conceptual art/ photography, that will thereafter help identify and authenticate your brand?
This will ensure that your presence online is memorable.

What is your deadline for the project?

Who will be responsible for the project on your side? Please provide contact details.